Surprising Statistics About Your Website!

Most businesses nowadays realise that in order to compete in our ever increasing digital world, they need a website. But is it enough to just build any old website to tick the box? Mmmmm, perhaps not.
Here are some surprising statistics about how users perceive your website!

• It takes the average user just 50 milliseconds to form an opinion about your website.
  In less than the blink of an eye, a user can assess the visual appeal of a website and, due to the sheer abundance of options available to them in a search, could leave your site within seconds if they find it unappealing. You have a very small window to showcase your business to a potential customer, so make sure you stand out and have a clean, good looking site to tempt them to stay.
• 30% of users will leave your website after their initial judgement, if they find the layout and content are unattractive. They may have found something they liked in those first milliseconds, but as they scroll, and are met with busy layouts and wordy content, they could jump ship to a competitors website that is easier to read and more welcoming and inviting. We are experts at creating clean, responsive and attractive websites, that will encourage your visitors to stay!
• 88% of users are less likely to return to a website after a bad experience.
  Old, outdated aesthetics and clunky navigation can really turn off a person from engaging with your website. They may think “If you haven’t made the effort to present your website nicely, what kind of effort are you willing to put in to service your customers?” These are split second decisions that people may not even know they are making.
  Technology moves and improves at an alarming rate! If you are still running an old website from 5 years ago, there are probably thousands of new standards, features and methods of doing things that you aren’t taking advantage of. Remember: your website should act as a 24 hour salesperson for your business! You want to present a good image to your customers.
• A website should take an average of 2 seconds to load, according to 47% of users.
  If your website takes too long to load, people could just to go back to their search page and click on your competitors instead. A lot of things can affect the time it takes for your website to load, but a quick audit will determine the most problematic areas you can improve on.
  We can do free website health checks and share with you what is working, and what is not, and help you improve your website’s speed!

• 85% of website users on a mobile device believe that a business’s website should look as good, if not better, than it’s desktop version. No one likes having to pinch and zoom to view a site on their mobile. That’s why it is VERY important to ensure your website is “responsive” (optimised for other devices). If they can’t navigate a website effectively on their mobile phones, they are likely to leave. Off to find a better website that they can comfortably view without needing a magnifying glass or constantly tapping on their screen to find out where to click. Leading on from this, 57% of people say they would not recommend a business with a poorly designed mobile website.
• In the first half of 2021, 93% of Australians used a mobile device to go online!
  These people were ordering takeaway, reading blogs, visiting business websites, viewing social media, etc. With so many people using their mobiles, this makes the last point even more important!
  If you need help making your website mobile responsive, we can get you on the right track!

There are so many factors and elements that need to be focused on when building a website. These aren’t things you should have to worry about. As long as you have a reliable website design team that understands these risks and will do their very best to mitigate them, then you are already ahead of many of your competitors.